• Optimizing Your Instagram Campaigns To Connect With Your Audience

    Social media optimization has become the new buzzword in internet marketing these days. Also referred to as SMO or social SEO, the focus of this marketing strategy is to optimize your social profiles in order to increase traffic.

    While many of the techniques are the same as traditional SEO, there are a number of important differences that you need to know. Below are our top 10 tips for social media optimization.

    1. Be Social

    This would seem quite obvious. But it is so critical, it must be highlighted at the top of the list. Every time you create a new social profile, you should begin by spending some time taking a look at other users’ profiles, making new friends, and commenting on their posts. It is all about networking. Follow people, engage them first, and they will usually follow you back.

    2. Share Pictures and Videos

    When you think about things going viral, you rarely think of a text-based post. Photos and videos have proven to be the most engaging type of content on Social media. Sharing photos on sites like Facebook, Instagram, Pinterest, and sharing videos on sites like YouTube, Vimeo, etc, is a very effective way to drive engagement and traffic.

    3. Make Sharing Easy

    Always make it easy for users to share your content – whether it’s from your website or blog, you need to include easily accessible “share” buttons. These buttons include the “Tweet This” button from Twitter, and the “Pin It” button from Pinterest. Integrate your content as much as possible, in order to get traffic going to/from your website to these various social platforms.

    4. Keep Your Content Fresh

    Deliver what your audience is looking for on a consistent basis. If you have a website or blog about improving your golf game, you need provide your audience with fresh content on a weekly basis. This is even more critical with social media.

    The expectation for fresh content is even greater. If you’re not providing your audience with daily updates, you’re doing things the wrong way. Develop a content strategy to post on a regular basis, but make sure that you’re offering real value or something interesting. Otherwise you’ll lose credibility.

    5. Optimize Your Keywords

    Just as on your website, you need to include targeted keywords when building your social profiles. This will make it easy for your audience to find you. Remember to avoid stuffing keywords.

    6. Set Up A Complete Profile

    Make sure you set up a complete profile that is consistent with your branding and messaging on your website and other profiles. This will help your search engine rankings, and present a more professional image.

    7. Use Analytics To Optimize Your Content

    Using the many social media tools available to evaluate your social strategy is critical. You must pay attention to what gets your audience moving. Discover what type of content is working and what’s not, and make necessary adjustments.

    8. Share Everything

    Create content that’s helpful, fresh and thought-provoking. Ask your audience to share it with their friends and it just may go viral.

    9. Timing Is Everything

    Use your analytics tools to learn the best days/times to post your content. You’ll want to identify and schedule your posts during the days/times your audience is most active and responsive.

    10. It’s Not All About You

    Don’t only talk about yourself and your products. Focus on topics that are helpful to your readers and the problems that your products or services can solve for them.

    Social media marketing is an incredibly powerful and cost-effective strategy that every business should be taking advantage of. With social media, it’s all about being real. If you consistently provide good content and increase user activity on your profile, the search engines will love you. Your social media optimized profile will brand your business and drive new fans to your site.

  • How to Use Instagram Stories: A Simple Guide for Marketers

    Not too long ago, Instagram introduced a new feature called Instagram Stories which is very similar to Snapchat.

    Stories gives Instagram users an opportunity to share their posts in a brand-new way.

    Unlike Instagram photos which are mainly for picture-perfect snaps, Stories lets users capture moments which aren’t so perfect.

    This feature came as a solution to over posting and with Stories, users can post as much as they like without having to worry about spamming your followers’ feeds, thanks to it being positioned in a separate space.

    Does this sound like something you could use for social media marketing? We’ll guide you through the basic steps to creating an Instagram story and let you know about some uber cool features.

    1. Tap on the plus symbol on left hand corner at the top of your Instagram timeline to begin.

    2. Take a photo by touching the round button, or to film a video, press down on it for 10 seconds.

    The thunderbolt symbol turns the flash on, and the arrows let you switch between the forward facing and front cameras.

    If you want to upload content from your camera roll then swipe down to choose either a video or photo. You can also include Hyperlapses and Boomerangs.

    3. You have three different options of pen types to select from so once you have done that, you can write on your photo, swipe right to select a color filter or add an emoji by using your keyboard.

    Tip: Upon your first glance, it might look like you’re limited to the colors that show up at the bottom part of the screen but you’re not. For a selection of more advanced color choices, press and hold one of the colors to pull up the color-chart screen.

    4. When you are finished, touch the checkmark symbol to share your story.

    Your Story will be shown on your followers’ feeds. It will also be shown on your profile when you tap your profile picture.

    As soon as your Story goes live, you can save your creation by viewing it and tapping down on the three circles on the bottom-right hand corner, the clicking Save Photo’ afterward.

    5. Find out who viewed your content by swiping up when looking at your creation.

    Is someone that shouldn’t be viewing your content snooping? Simply tap on the X’ beside their name to block them from viewing any of your Story content.

    Also, if you want to keep your profile private you can just go to your privacy settings by going to your profile, tapping on the settings’ symbol in the upper right-hand side corner. Once you have adjusted your privacy settings, you can choose who you want to view your Story and also restrict people from replying to your messages.

    Stories is so similar to Snapchat that a lot of people think there’s no difference, however, there are. Instagram Stories doesn’t have a screenshot notification and neither does it have a memories’ feature like Snapchat.

    If your Instagram audience are receptive to your content and engage with you then Stories is a feature you quickly need to start using.



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