Social media optimization has become the new buzzword in internet marketing these days. Also referred to as SMO or social SEO, the focus of this marketing strategy is to optimize your social profiles in order to increase traffic.
While many of the techniques are the same as traditional SEO, there are a number of important differences that you need to know. Below are our top 10 tips for social media optimization.
1. Be Social
This would seem quite obvious. But it is so critical, it must be highlighted at the top of the list. Every time you create a new social profile, you should begin by spending some time taking a look at other users’ profiles, making new friends, and commenting on their posts. It is all about networking. Follow people, engage them first, and they will usually follow you back.
2. Share Pictures and Videos
When you think about things going viral, you rarely think of a text-based post. Photos and videos have proven to be the most engaging type of content on Social media. Sharing photos on sites like Facebook, Instagram, Pinterest, and sharing videos on sites like YouTube, Vimeo, etc, is a very effective way to drive engagement and traffic.
3. Make Sharing Easy
Always make it easy for users to share your content – whether it’s from your website or blog, you need to include easily accessible “share” buttons. These buttons include the “Tweet This” button from Twitter, and the “Pin It” button from Pinterest. Integrate your content as much as possible, in order to get traffic going to/from your website to these various social platforms.
4. Keep Your Content Fresh
Deliver what your audience is looking for on a consistent basis. If you have a website or blog about improving your golf game, you need provide your audience with fresh content on a weekly basis. This is even more critical with social media.
The expectation for fresh content is even greater. If you’re not providing your audience with daily updates, you’re doing things the wrong way. Develop a content strategy to post on a regular basis, but make sure that you’re offering real value or something interesting. Otherwise you’ll lose credibility.
5. Optimize Your Keywords
Just as on your website, you need to include targeted keywords when building your social profiles. This will make it easy for your audience to find you. Remember to avoid stuffing keywords.
6. Set Up A Complete Profile
Make sure you set up a complete profile that is consistent with your branding and messaging on your website and other profiles. This will help your search engine rankings, and present a more professional image.
7. Use Analytics To Optimize Your Content
Using the many social media tools available to evaluate your social strategy is critical. You must pay attention to what gets your audience moving. Discover what type of content is working and what’s not, and make necessary adjustments.
8. Share Everything
Create content that’s helpful, fresh and thought-provoking. Ask your audience to share it with their friends and it just may go viral.
9. Timing Is Everything
Use your analytics tools to learn the best days/times to post your content. You’ll want to identify and schedule your posts during the days/times your audience is most active and responsive.
10. It’s Not All About You
Don’t only talk about yourself and your products. Focus on topics that are helpful to your readers and the problems that your products or services can solve for them.
Social media marketing is an incredibly powerful and cost-effective strategy that every business should be taking advantage of. With social media, it’s all about being real. If you consistently provide good content and increase user activity on your profile, the search engines will love you. Your social media optimized profile will brand your business and drive new fans to your site.